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HIVE 


SMARTOWN 

 

THE CHALLENGE

Take a complex ecosystem of smart products for the home and give them a simplified and benefits-led thread to appeal to a mainstream audience at industry showcase, Milan Design Week

THE IDEA

We created Smartown. A beautifully crafted immersive live experience that dramatises the emotional bond consumers have with their home, making HIVE the facilitator of easy, comfortable, connected living.

THE SOLUTION

Held in the stunning setting of Orto Botanico gardens, Milan, we worked in collaboration with Conversion, Mario Cucinella Architects and School of Sustainability (SOS) to create an interactive experience consisting of 33 Hive smart homes – which shared a dozen use-cases for Hive’s suite of products – plus a pop-up store featuring interactive retail units and the opportunity to purchase products. A skyline display at the end of the installation featured rounded buttons enabling consumers to compare how much energy is used by residential vs. commercial establishments.

MAKING IT EXTRAORDINARY

We designed and built this experience within just a few weeks thanks to our in-house design and production teams working around the clock. Sometimes the extraordinary is making the impossible possible.

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HIVE 


SMARTOWN