We’ve mastered the perfect serve and we use our experience to deliver chilled product sampling campaigns seamlessly, all over the world.
The challenge: Heineken’s challenge is to get 18-34 year-old consumers to choose Heineken brands over other lager and cider brands more regularly. We also need to ensure we adhere to regulations for alcohol sampling and create campaigns with a high level of engagement to attract our target audience.
78M word of mouth
13M personal trials
33% average conversion to purchase at retail
What we did: Over the last 15 years, we’ve helped millions of people try and buy more Heineken brands. From pioneering multi-brand trial campaigns offering unrivalled brand choice, to festivals and bars to supermarkets and impulse stores, our teams have expanded people’s drink repertoires by talking with them – not at them. We’ve mastered the perfect serve and we use our experience to deliver chilled product sampling campaigns seamlessly, all over the world.