HEINEKEN


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THE CHALLENGE

Heineken's challenge is to get 18-34 year-old consumers to choose Heineken brands over other lager and cider brands more regularly. We also need to ensure we adhere to regulations for alcohol sampling and create campaigns with a high level of engagement to attract our target audience.

WHAT WE DID

Over the last 15 years, we’ve helped millions of people try and buy more Heineken brands. From pioneering multi-brand trial campaigns offering unrivalled brand choice, to festivals and bars to supermarkets and impulse stores, our teams have expanded people’s drink repertoires by talking with them – not at them. We've mastered the perfect serve and we use our experience to deliver chilled product sampling campaigns seamlessly, all over the world. 

78M

word of mouth

13M

personal trials

33%

average conversion to purchase at retail
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HEINEKEN


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