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Heineken Taste Tours

Try something new – it’s on us

Who doesn’t like a free drink? The trouble is we all have different tastes. Wouldn’t it make more sense to offer consumers a choice of samples? We couldn’t agree more.

Heineken's challenge was to get 18- to 34-year-old consumers to choose Heineken brands over other lager and cider brands more regularly.

Over the last 10 years, we’ve helped millions of people try and buy more Heineken brands. Our teams have expanded people’s drink repertoires by talking with them – not at them.

66M
word of mouth
11M 
face-to-face personal trials
33%
average conversion to purchase at retail

Changing people’s drinking preferences isn’t easy. But with the right product served in the right way, by the right person, at the right time, the results can be very tasty indeed. Find out how sampling can help boost awareness for your brand.

Heineken Taste Tours
Heineken Taste Tours
Heineken Taste Tours
Heineken Taste Tours