Over the last 12 years, we’ve helped millions of people try and buy more Heineken brands. From pioneering multi-brand trial campaigns offering unrivalled brand choice, to festivals and bars to supermarkets and impulse stores, our teams have expanded people’s drink repertoires by talking with them – not at them. We've mastered the perfect serve and we use our experience to deliver chilled product sampling campaigns seamlessly, all over the world. Flawless activation requires a combination of the right experience and the best tools. Our team are best-in-class and we have a handful of in-house proprietary models to help optimise sampling results.