Heineken® 0.0%


All Natural, Zero-Alcohol Sampling Campaign

THE CHALLENGE

Heineken® needed to introduce a new alcohol-free beer – and hero the product’s great taste - to a discerning Irish audience.  

WHAT WE DID

We took Heineken® 0.0% on tour, hitting up shopper centres, large offices and major sporting events. Our roadshow featured a branded camper van, touring vending machine and a full promotional team that informed, educated and engaged a large audience about the brewing process and great taste of this non-alcoholic beer. Now that’s refreshing.

 

7

months of live activation

300K

samples
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HEINEKEN® 0.0%


ALL NATURAL, ZERO-ALCOHOL SAMPLING CAMPAIGN