Haribo
Earning scarily good engagement with social media and KOL’s
“Share the Scare with HARIBO” campaign.
The challenge: Halloween is a crucial sales period for sweet and confectionary companies globally, but it’s also a time that’s full of marketing noise. HARIBO, the world-renowned confectionary company, wanted to raise awareness of their Halloween range and drive engagement on their brand-new, super sweet, HARIBO Instagram account as well as turn up the dial on their Facebook content. This campaign also had to be Covid-conscious, whilst still being fun and reminding customers of the happiness that can be found in every HARIBO bag.
Haribo
Earning scarily good engagement with social media and KOL’s
“Share the Scare with HARIBO” campaign.
The challenge: Halloween is a crucial sales period for sweet and confectionary companies globally, but it’s also a time that’s full of marketing noise. HARIBO, the world-renowned confectionary company, wanted to raise awareness of their Halloween range and drive engagement on their brand-new, super sweet, HARIBO Instagram account as well as turn up the dial on their Facebook content. This campaign also had to be Covid-conscious, whilst still being fun and reminding customers of the happiness that can be found in every HARIBO bag.