For some, Wimbledon is all about the edibles - strawberries, champagne and large servings of ice-cream are a match made in heaven. So, when Häagen-Dazs wanted to kick off their five-year partnership with The Championships, they asked us create a series of live activations to boost sales and share the love.
WHAT WE DID
Aligning with a wider social, PR and OOH campaign, we delivered over 30 days of live activations at key locations across London, Manchester and Birmingham. Launching with events at Selfridges and Ascot races, the campaign culminated in a high-profile activation at the 2016 Wimbledon Championships.