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Häagen-Dazs Lose Yourself

Serving up classic flavours

Wimbledon and ice cream make a perfect combination. So when Häagen-Dazs wanted to kick-off a new partnership with The Championships in style, we served up a winning campaign.

As the official ice cream of Wimbledon, Häagen-Dazs wanted to support this new 5 year sponsorship with live activity to drive immediate sales, convert new customers and promote the 100% natural ingredients found in each and every scoop.

Aligned with a wider social, PR and OOH campaign, we delivered over 30 days of live activations at key locations across London, Manchester and Birmingham. Kicking off with activations at Selfridges and Ascot races, the campaign culminated in a high-profile activation at the 2016 Wimbledon Championships.

15K
photo booth participants
2K
sales
28K
customer engagements

Game, set and match as Haagen-Dazs claimed ‘most effective sponsor during Wimbledon 2016’
(Waggener Edstrom: Brand Agility Index)

Download our eBook to discover how smart brands are capitalising on live sporting  events with clever partnership campaigns.