Wimbledon and ice cream make a perfect combination. So when Häagen-Dazs wanted to kick-off a new partnership with The Championships in style, we served up a winning campaign.
As the official ice cream of Wimbledon, Häagen-Dazs wanted to support this new 5 year sponsorship with live activity to drive immediate sales, convert new customers and promote the 100% natural ingredients found in each and every scoop.
What we did
Aligned with a wider social, PR and OOH campaign, we delivered over 30 days of live activations at key locations across London, Manchester and Birmingham. Kicking off with activations at Selfridges and Ascot races, the campaign culminated in a high-profile activation at the 2016 Wimbledon Championships.
photo booth participants
Game, set and match as Haagen-Dazs claimed ‘most effective sponsor during Wimbledon 2016’ (Waggener Edstrom: Brand Agility Index)