A truly unique whisky experience
Glenfiddich is the world’s most awarded single malt scotch whisky. When the brand wanted to generate a buzz around its maverick positioning, we stepped in with an immersive and memorable VR experience that got the drinks brand on everybody’s lips.
While whisky drinkers love Glenfiddich, some people have either never tasted it or become unfamiliar with the brand. We wanted to change this, building an emotional attachment between the taster and the product to build strong brand advocacy going forward.
We added a dramatic twist to the traditional sampling experience by immersing consumers ‘in the whisky’ itself. Layering creative elements on top of the core tasting mechanism, our approach stood out from the crowd through the use of virtual reality technology that brought its proposition to life in an unforgettable way.
Activating at nine Nicholson’s pubs around the UK, customers were given a Samsung Gear VR headset to watch an immersive 360˚ video about the creation of this iconic whisky while enjoying a free dram of Glenfiddich 12 years old single malt. Visitors were completely immersed in the sights, sounds, taste and story of Glenfiddich, generating an immediate and powerful bond with the brand.
VR is the perfect technology for captivating consumers with memorable brand journeys. Taking a creative and unexpected approach to sampling allowed consumers to fully immerse themselves in Glenfiddich’s distinctive taste and production, building brand love for the whisky brand.
© 2017
