GLENFIDDICH

VR and In-Bar Sampling

THE CHALLENGE

Great whisky enjoys a cult following. When the award-winning distillery, Glenfiddich, asked us to connect with the next generation of connoisseurs, we leapt at the chance to create something extraordinary for them.

WHAT WE DID

Our bespoke in-bar tasting experience gave traditional whisky sampling a memorable VR twist. Dedicated whisky drinkers and curious consumers alike were treated to the immersive story of Glenfiddich from barley to bottle.