Glenfiddich

VR and in-bar sampling

Dedicated whisky drinkers and curious consumers alike were treated to the immersive story of Glenfiddich from barley to bottle.

The challenge: Great whisky enjoys a cult following. When the award-winning distillery, Glenfiddich, asked us to connect with the next generation of connoisseurs, we leapt at the chance to create something extraordinary for them.

Results:
780 engagements
650 drams of glenfiddich sold
112 VR experiences

What we did: Our bespoke in-bar tasting experience gave traditional whisky sampling a memorable VR twist. Dedicated whisky drinkers and curious consumers alike were treated to the immersive story of Glenfiddich from barley to bottle.

Events – Live, Virtual, and Hybrid
Experiential marketing

Glenfiddich

VR and in-bar sampling

Dedicated whisky drinkers and curious consumers alike were treated to the immersive story of Glenfiddich from barley to bottle.

The challenge: Great whisky enjoys a cult following. When the award-winning distillery, Glenfiddich, asked us to connect with the next generation of connoisseurs, we leapt at the chance to create something extraordinary for them.

Results:
780 engagements
650 drams of glenfiddich sold
112 VR experiences

What we did: Our bespoke in-bar tasting experience gave traditional whisky sampling a memorable VR twist. Dedicated whisky drinkers and curious consumers alike were treated to the immersive story of Glenfiddich from barley to bottle.

Events – Live, Virtual, and Hybrid
Experiential marketing