Gillette Proshield
VR roller-coaster shave
We created a ground-breaking VR experience that showcased the ProShield product benefits – from a new angle.
The challenge: Because was asked to demo Gillette’s new top-tier razor in stores. An obvious problem though, is that sharp objects are vetoed for in-store demonstrations in Australia. Aussie men also don’t really engage with the shaving category. They’re happy with their disposables, so grabbing their attention was going to be a considerable challenge.
Gillette Proshield
VR roller-coaster shave
We created a ground-breaking VR experience that showcased the ProShield product benefits – from a new angle.
The challenge: Because was asked to demo Gillette’s new top-tier razor in stores. An obvious problem though, is that sharp objects are vetoed for in-store demonstrations in Australia. Aussie men also don’t really engage with the shaving category. They’re happy with their disposables, so grabbing their attention was going to be a considerable challenge.