GILLETTE Proshield


VR ROLLERCOASTER SHAVE

 
THE CHALLENGE

After identifying irritation as the single biggest issue for men when it comes to shaving, with shaving gel or foam disappearing within the first few strokes, Gillette developed an innovative new top tier razor that countered this issue by providing lubrication both before and after the blades. However, the challenge was how to activate this in-store in the grocery environment, with the product’s sharp blades making physical demonstrations impossible. The brand needed to find a way to bring the unique product benefits to life within this environment and elevate engagement levels.

WHAT WE DID

We delivered an engaging VR campaign that showcased the new razor’s capabilities. The experience took participants on a virtual rollercoaster ride along a yellow lubrication strip, flying around a man shaving in his bathroom, before diving into his bristles in the path of a smooth close-up shave. This journey showcased the tangible effects of the razor’s unique lubrication strips in an engaging and exciting way.

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GILLETTE PROSHIELD


VR ROLLERCOASTER SHAVE