AMERICA’S LOST SPIRIT
Having been at the heart of America’s cocktail culture in the 19th century, the genever spirit disappeared completely from American life. Our brief was to relaunch the category and its collection of European brands in a way that would resonate with US drinkers.
Get Americans fascinated by genever by celebrating it as being rich in their own history and fill minds and glasses with the stories of the import pioneers.
Create a new visual identity for a collection of European brands, plus a new strategic approach for both B2B and B2C consumers.
MAKING IT EXTRAORDINARY
Our VR and design team conjured up the bars and saloons of prohibition America before the eyes of the trade and consumers alike, with vintage bar-room tales, 100 year-old ‘serve’ tips and tricks, and immersion in the style and language from one of America’s most evocative eras.