The challenge: Fulfil need an experience that would differentiate its Chocolate Hazelnut Whip from an over-saturated chocolate bar market. The campaign needed to find a way to engage a wide audience of consumers and influencers across Ireland through both a one-off, can’t-miss event and social media amplification. 

Results:
2.1M social impressions
70K social engagements
15K on and offline social entries

What we did: We transformed former bank 13 Merrion Road in the heart of Dublin into the #BankOfFulfil, impossible to miss and decked out in the brand’s signature yellow. Targeted pre-event social activity attracted crowds to the showpiece Fulfil vault, where fans each had the chance to open a safety deposit box and win big. Our experienced brand ambassadors shared the merits of the new bar with key influencers and media house attendees, while visitors celebrated their prizes in front of a custom photo wall. Social media activity massively extended the activation’s reach – an online version of the vault attracted thousands of entries and reached well over 1m accounts across Facebook, Twitter and Instagram.

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