<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=49993&amp;fmt=gif">

Fulfil Nutrition


THE BANK OF FULFIL

THE CHALLENGE

Fulfil need an experience that would differentiate its Chocolate Hazelnut Whip from an over-saturated chocolate bar market. The campaign needed to find a way to engage a wide audience of consumers and influencers across Ireland through both a one-off, can’t-miss event and social media amplification. 

WHAT WE DID

We transformed former bank 13 Merrion Road in the heart of Dublin into the #BankOfFulfil, impossible to miss and decked out in the brand’s signature yellow. Targeted pre-event social activity attracted crowds to the showpiece Fulfil vault, where fans each had the chance to open a safety deposit box and win big. Our experienced brand ambassadors shared the merits of the new bar with key influencers and media house attendees, while visitors celebrated their prizes in front of a custom photo wall. Social media activity massively extended the activation’s reach – an online version of the vault attracted thousands of entries and reached well over 1m accounts across Facebook, Twitter and Instagram.

2.1M

social impressions

70K

social engagements

15K

on and offline competition entries

FULFIL NUTRITION


THE BANK OF FULFIL