The Bank of Fulfil whips up a frenzy of excitement
Fulfil is Ireland’s No. 1 protein bar: low in sugarand high in protein. The fast-growing brand wanted to create a big splash for the newest addition to its existing range of flavours – Chocolate Hazelnut Whip – and establish this recipe as the brand’s best yet: a ‘pure gold’ bar. Because was called in to deliver a memorable and integrated experiential marketing campaign that would announce the new bar to the world in style.