Fanta Sandstorm

The ultimate fun run

We placed Fanta’s distinctive orange identity at the heart of the annual beach-based fun run, Sandstorm.

The challenge: Fanta wanted to encourage trial amongst a younger audience of teens and young adults. They needed to create a unique and exciting experience that would provide the chance to engage directly with large numbers of its target demographic and encourage participants to share branded content across social media.

Results:
4.4M social reach
177K social engagements
1M views on Snapchat

What we did: We introduced Fanta to Spin 1038 – two well-aligned brands – and placed Fanta’s distinctive orange identity at the heart of the annual beach-based fun run, Sandstorm. The partnership included a #FantaSandstorm photoboard and branded start and finish lines, obstacles and pop-up banners. The event included live music from the Spin 1038 DJs and bands, and a host of fun beach games. 

Experiential marketing

Fanta Sandstorm

The ultimate fun run

We placed Fanta’s distinctive orange identity at the heart of the annual beach-based fun run, Sandstorm.

The challenge: Fanta wanted to encourage trial amongst a younger audience of teens and young adults. They needed to create a unique and exciting experience that would provide the chance to engage directly with large numbers of its target demographic and encourage participants to share branded content across social media.

Results:
4.4M social reach
177K social engagements
1M views on Snapchat

What we did: We introduced Fanta to Spin 1038 – two well-aligned brands – and placed Fanta’s distinctive orange identity at the heart of the annual beach-based fun run, Sandstorm. The partnership included a #FantaSandstorm photoboard and branded start and finish lines, obstacles and pop-up banners. The event included live music from the Spin 1038 DJs and bands, and a host of fun beach games. 

Experiential marketing