EVIAN

LIVE YOUNG BACKYARD

THE CHALLENGE

Evian’s global message is to ‘Live Young’. So they wanted to deliver a fully integrated experience that enabled their target audience to relive their childhood and discover their inner child again.

WHAT WE DID

We recreated a typical Australian backyard in high street locations, and invited locals to relive an iconic childhood memory: swinging on their mum’s rotary clothesline.