Evian

Live young backyard

We recreated a typical Australian backyard in high street locations, and invited locals to relive an iconic childhood memory.

The challenge: Evian’s global message is to ‘Live Young’. So they wanted to deliver a fully integrated experience that enabled their target audience to relive their childhood and discover their inner child again.

Results:
4K consumer engagements
250% increase in Facebook likes
30% shift in brand position

What we did: We recreated a typical Australian backyard in high street locations, and invited locals to relive an iconic childhood memory: swinging on their mum’s rotary clothesline.

Experiential marketing

Evian

Live young backyard

We recreated a typical Australian backyard in high street locations, and invited locals to relive an iconic childhood memory.

The challenge: Evian’s global message is to ‘Live Young’. So they wanted to deliver a fully integrated experience that enabled their target audience to relive their childhood and discover their inner child again.

Results:
4K consumer engagements
250% increase in Facebook likes
30% shift in brand position

What we did: We recreated a typical Australian backyard in high street locations, and invited locals to relive an iconic childhood memory: swinging on their mum’s rotary clothesline.

Experiential marketing