Evian’s global message is to ‘Live Young’. So they wanted to deliver a fully integrated experience that enabled their target audience to relive their childhood and discover their inner child again.
Remember the pure innocence and freedom of childhood? That’s what we wanted Aussies to feel when bringing Evian’s “Live Young” platform to life in Sydney.
Evian’s global message is to ‘Live Young’. So they wanted to deliver a fully integrated experience that enabled their target audience to relive their childhood and discover their inner child again.
