The challenge: Emaar needed to take a digital approach to engage visitors across its properties and drive awareness of its new Wifi experience – an unlimited, free service available to visitors at any property across the entire Emaar portfolio. 

Results:
181K impressions
107K reach
15% engagement rate (4x the average)

What we did: We created a cross channel, dynamic influencer and content campaign. With connectedness at its core, we showcased the many experiences and opportunities that Wifi opens up. Our tailored, out-of-home and social media campaign saw us partner with 5 active micro-influencers – entrepreneurs, lifestyle bloggers and photographers – to get Emaar’s message out in a compelling way. Influencer stories formed a hero piece of widely distributed video content.

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