We transformed Pembroke square into an African safari complete with hyper-realistic, life-sized animal models.
The challenge: Dundrum Town Centre needed to create an experience that would appeal to shoppers of all ages and make the location a feature destination, increasing dwell time and repeat visits.
What we did: We transformed Pembroke square into an African safari complete with hyper-realistic, life-sized animal models including a giraffe, African elephant, lion, rhinoceros, water buffalo, and leopard, all hidden around the grassy plain. Visitors entering under the branded archway could climb aboard our safari jeep and get up-close-and-personal with a herd of roaming elephants via our bespoke VR experience. A hot-air balloon allowed families, couples and friends to get that perfect Instagram snap before retiring to the Sundowner’s, where no detail was overlooked in delivering an authentic safari bar experience.