DUNDRUM


SUMMER SAFARI

THE CHALLENGE

Dundrum Town Centre needed to create an experience that would appeal to shoppers of all ages and make the location a feature destination, increasing dwell time and repeat visits.

WHAT WE DID

We transformed Pembroke square into an African safari complete with hyper-realistic, life-sized animal models including a giraffe, African elephant, lion, rhinoceros, water buffalo, and leopard, all hidden around the grassy plain. Visitors entering under the branded archway could climb aboard our safari jeep and get up-close-and-personal with a herd of roaming elephants via our bespoke VR experience. A hot-air balloon allowed families, couples and friends to get that perfect Instagram snap before retiring to the Sundowner’s, where no detail was overlooked in delivering an authentic safari bar experience.

16%

increase in footfall

200+

mentions on Instagram

DUNDRUM


SUMMER SAFARI