DuluX


The Color Run

THE CHALLENGE

Dulux have been inspiring people to embrace colour for decades. They asked us to connect with a new generation of home decorators so we came up with a kaleidoscopic idea. 

WHAT WE DID

With its vibrant energy, The Color Run provided the perfect partner for Dulux. We secured headline sponsorship at the London event which saw runners racing through clouds of paint in a memorable and highly shareable experience. 

125K

visitors

1.2M

opportunities to see

7.5%

converion
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Dulux


The Color Run