Dulux’s mission is to transform lives through colour. So we teamed the brand up with the happiest 5k run on the planet – The Color Run™.
BEcause were an amazing team to work with and put on a wonderful finale to top off a great season of the Color Run.
Rubina Iqbal, Brand Manager, Dulux
Colour has the power to transform people’s lives, so Dulux briefed BEcause to enable a younger audience to celebrate the transformational and emotional value of colour.
What we did
We secured headline sponsorship for Dulux of The Color Run™, then we added the brand’s own distinctive splash of colour to the experience.
How we did it
Pre-race painting-themed warm-ups were led by Dulux ‘decorators’ while roaming colour characters and giant inflatable balls adorned the race course. Photo opportunities with the Dulux dog and inside the Dulux Colour Dome captured the fun for social sharing.
word of mouth
Everyone loves a bit a colour in their life. This experience literally covered them with it, giving them vibrant memories and treasured photos to keep and share online. Download our eBook to discover how smart brands are capitalising on live sporting events with clever partnership campaigns.