Dulux’s mission is to transform lives through colour. So we teamed the brand up with the happiest 5k run on the planet – The Color Run™.
Colour has the power to transform people’s lives, so Dulux briefed Because to enable a younger audience to celebrate the transformational and emotional value of colour.
What we did
We secured headline sponsorship for Dulux of The Color Run™, then we added the brand’s own distinctive splash of colour to the experience.
word of mouth
Everyone loves a bit a colour in their life. This experience literally covered them with it, giving them vibrant memories and treasured photos to keep and share online. Download our eBook to discover how smart brands are capitalising on live sporting events with clever partnership campaigns.