Danone wanted to capture consumer interest at point-of-purchase. The activation needed to be tailored to engage shoppers across the four major supermarkets, with the product’s key selling points communicated in a memorable way.
Danone briefed us to help launch its ‘super-thick, super tasty’ Danio yoghurt with an experiential shopper campaign. Our goal was to deliver a ‘yogurt of substance’ campaign to drive awareness, trial and purchase.
Danone wanted to capture consumer interest at point-of-purchase. The activation needed to be tailored to engage shoppers across the four major supermarkets, with the product’s key selling points communicated in a memorable way.
