Our fun and colourful South of England shopper roadshow provided the perfect platform to drive trial and raise brand awareness. At the front of each store, shoppers were engaged in conversation with brand ambassadors and invited to try a choice of six flavours. Along the path-to-purchase, in-store POS was tactically placed to bolster awareness and keep the brand top-of mind. The footfall driving mechanic initiated front-of-store led to brand ambassadors in-aisle who helped convert the conversation to purchase. Chilled logistics were managed independently of the retailer, though close store ties allowed us to manage stock uplifts and ensure constantly well-stocked shelves. The execution was creatively eye-catching and attracted a lot of attention.