Danone wanted to capture consumer interest at point-of-purchase. The activation needed to be tailored to engage shoppers across the four major supermarkets, with the product’s key selling points communicated in a memorable way.
Our shopper roadshow provided the perfect platform to drive trial and raise brand awareness. Shoppers were engaged in conversation with brand ambassadors and invited to try a choice of six flavours. Along the path-to-purchase, in-store POS was tactically placed to bolster awareness and keep the brand top-of mind. The footfall driving mechanic initiated front-of-store led to brand ambassadors in-aisle who helped convert the conversation to purchase. Chilled logistics were managed independently of the retailer, though close store ties allowed us to manage stock uplifts and ensure constantly well-stocked shelves.
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