Danone wanted to capture consumer interest at point-of-purchase. The activation needed to be tailored to engage shoppers across the four major supermarkets, with the product’s key selling points communicated in a memorable way.
WHAT WE DID
Our shopper roadshow provided the perfect platform to drive trial and raise brand awareness. Shoppers were engaged in conversation with brand ambassadors and invited to try a choice of six flavours. Along the path-to-purchase, in-store POS was tactically placed to bolster awareness and keep the brand top-of mind. The footfall driving mechanic initiated front-of-store led to brand ambassadors in-aisle who helped convert the conversation to purchase. Chilled logistics were managed independently of the retailer, though close store ties allowed us to manage stock uplifts and ensure constantly well-stocked shelves.