Continental Tyres


Prudential RideLondon

THE CHALLENGE

Grip functionality may not be the most compelling of subjects. Our mission was to get customers up close and personal with Continental’s superb range of tyres at a series of live events during the 2016 Prudential RideLondon.

WHAT WE DID

A hands-on cycling activation using immersive VR tech with interactive live experiences got everyone excited about the humble tyre. Targeting cycling fans as well as curious bystanders, our memorable event built brand love and boosted sales.  

830

VR engagements

900+

participant photos taken

18K

race fans reached
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CONTINENTAL TYRES


PRUDENTIAL RIDELONDON