Continental Tyres
Prudential RideLondon
A hands-on cycling activation using immersive VR tech with interactive live experiences.
The challenge: Grip functionality may not be the most compelling of subjects. Our mission was to get customers up close and personal with Continental’s superb range of tyres at a series of live events during the 2016 Prudential RideLondon.
Results:
830 VR engagements
900+ participant photos taken
18K race fans reached
Continental Tyres
Prudential RideLondon
A hands-on cycling activation using immersive VR tech with interactive live experiences.
The challenge: Grip functionality may not be the most compelling of subjects. Our mission was to get customers up close and personal with Continental’s superb range of tyres at a series of live events during the 2016 Prudential RideLondon.
Results:
830 VR engagements
900+ participant photos taken
18K race fans reached
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