Continental Tyres

Prudential RideLondon

A hands-on cycling activation using immersive VR tech with interactive live experiences.

The challenge: Grip functionality may not be the most compelling of subjects. Our mission was to get customers up close and personal with Continental’s superb range of tyres at a series of live events during the 2016 Prudential RideLondon.

Results:
830 VR engagements
900+ participant photos taken
18K race fans reached

What we did: A hands-on cycling activation using immersive VR tech with interactive live experiences got everyone excited about the humble tyre. Targeting cycling fans as well as curious bystanders, our memorable event built brand love and boosted sales.  

Continental Tyres

Prudential RideLondon

A hands-on cycling activation using immersive VR tech with interactive live experiences.

The challenge: Grip functionality may not be the most compelling of subjects. Our mission was to get customers up close and personal with Continental’s superb range of tyres at a series of live events during the 2016 Prudential RideLondon.

Results:
830 VR engagements
900+ participant photos taken
18K race fans reached

What we did: A hands-on cycling activation using immersive VR tech with interactive live experiences got everyone excited about the humble tyre. Targeting cycling fans as well as curious bystanders, our memorable event built brand love and boosted sales.  

Creative tech
Experiential marketing
Virtual reality