Cisco
Success by design: The Cisco brand story
A new brand identity for easylease including a logo, new straplines, and customised colour-coded communication toolkits.
The challenge: CISCO is a multi-national technology pioneer that develops networking hardware, software, telecoms equipment and cutting-edge cloud-based services. They needed help with rebranding easylease in the EMEA region, a ground-breaking financing solution for entrepreneurs and start-ups that provides smart business services for a monthly cost. CISCO products offer seamless productivity and effectiveness, so the marketing challenge here was to describe these benefits and how the services work in a simple, visually powerful way that would work across multiple countries and cultures.
Cisco
Success by design: The Cisco brand story
A new brand identity for easylease including a logo, new straplines, and customised colour-coded communication toolkits.
The challenge: CISCO is a multi-national technology pioneer that develops networking hardware, software, telecoms equipment and cutting-edge cloud-based services. They needed help with rebranding easylease in the EMEA region, a ground-breaking financing solution for entrepreneurs and start-ups that provides smart business services for a monthly cost. CISCO products offer seamless productivity and effectiveness, so the marketing challenge here was to describe these benefits and how the services work in a simple, visually powerful way that would work across multiple countries and cultures.