Cirque du Soleil
We needed to help Cirque du Soleil find an inventive way to connect directly with consumers for their Kooza experience and create a host of incentive mechanisms to directly support and influence ticket sales, and be flexible enough to produce and manage some special promotional events with short lead times.
WHAT WE DID
We built an eye-catching Travelling Trickster’s Box that popped up in key cities across Australia two weeks prior and during the first two weeks of each show, to surprise and delight audiences and offer a taste of what the Kooza show was all about. The travelling activation showed video highlights of the show via a ‘peek hole’ and all participants given early bird discount flyers to secure the best seats in the house. Vibrant brand ambassadors added to the attraction, with custom kites delighting children and oversized Kooza glasses providing an irresistible branded photo opportunity.