Chef
Summer shake up
The Chef Summer Shake Up event sampled over 40,000 consumers and entertained the masses.
The challenge: It had been 7 years since Chef’s last packaging redesign was completed and an above the line campaign had aired. During this time, their international competition had been very active and as a result, Chef had become a latent brand in the minds of consumers and a one that over-indexed on an older, more rural shopper.
Chef
Summer shake up
The Chef Summer Shake Up event sampled over 40,000 consumers and entertained the masses.
The challenge: It had been 7 years since Chef’s last packaging redesign was completed and an above the line campaign had aired. During this time, their international competition had been very active and as a result, Chef had become a latent brand in the minds of consumers and a one that over-indexed on an older, more rural shopper.