Carlton & United Breweries
For the love of your local, virtual redemption solution
A seemingly impossible task, made possible by the power of Virtual Atoms (VAs).
The challenge: To support Australia’s pubs during lockdown, Carlton & United Breweries (CUB) and the Australian Hotels Association (AHA) came up with the ‘For the Love of Your Local’ initiative.
The campaign aimed to generate immediate cashflow for venues by encouraging people to buy 2-for-1 beer vouchers whilst the bars were closed, which they could redeem at their chosen local when they reopened. Their target was to raise a hefty $2M!
What CUB required our help with, was a redemption system. Sounds simple, but actually a real challenge given the initiative included 2000+ venues countrywide with varying POS systems. We needed a single-minded solution that would work across all venues, which would also become a platform solution that could then be used campaign after campaign.
Carlton & United Breweries
For the love of your local, virtual redemption solution
A seemingly impossible task, made possible by the power of Virtual Atoms (VAs).
The challenge: To support Australia’s pubs during lockdown, Carlton & United Breweries (CUB) and the Australian Hotels Association (AHA) came up with the ‘For the Love of Your Local’ initiative.
The campaign aimed to generate immediate cashflow for venues by encouraging people to buy 2-for-1 beer vouchers whilst the bars were closed, which they could redeem at their chosen local when they reopened. Their target was to raise a hefty $2M!
What CUB required our help with, was a redemption system. Sounds simple, but actually a real challenge given the initiative included 2000+ venues countrywide with varying POS systems. We needed a single-minded solution that would work across all venues, which would also become a platform solution that could then be used campaign after campaign.