Carlton Draught
Beer Drop Experiment
Driving people back into their local using virtual tokens, geotargeting and augmented reality (and free beer!).
The pandemic had left a lasting effect on pubs and restaurants in Australia. Local venues were struggling to get their patrons through the door even once the restrictions had been relaxed. People were still anxious about shared spaces. Asahi Breweries needed a safe, effective way to incentivise patrons back onto barstools, not just for Asahi, but also to help save the livelihoods of pub and restaurant staff and owners throughout Victoria. Our solution: a geo-targeted Beer Drop campaign across 250 venues that harnessed augmented reality (AR), virtual tokens, EDM and targeted social media.
Carlton Draught
Beer Drop Experiment
Driving people back into their local using virtual tokens, geotargeting and augmented reality (and free beer!).
The pandemic had left a lasting effect on pubs and restaurants in Australia. Local venues were struggling to get their patrons through the door even once the restrictions had been relaxed. People were still anxious about shared spaces. Asahi Breweries needed a safe, effective way to incentivise patrons back onto barstools, not just for Asahi, but also to help save the livelihoods of pub and restaurant staff and owners throughout Victoria. Our solution: a geo-targeted Beer Drop campaign across 250 venues that harnessed augmented reality (AR), virtual tokens, EDM and targeted social media.