Carlsberg Eve


Fashion Swaps

THE CHALLENGE

Carlsberg key challenge was to break into women's existing large and entrenched alcoholic drinks repertoire and use brand trial as the key to success. Their secondary challenge was to create buzz around the brand launch in order to drive consumer intrigue and awareness.

WHAT WE DID

Using aspirational fashion celebrity Louise Redknapp as the face of the campaign, we hosted free ticketed Fashion Swap nights in A-list venues in Manchester and Liverpool. 

100M

opportunities to see

40K

samples
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carlsberg eve


fashion swaps