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Carlsberg Eve Fashion Swaps

Enjoy a glitzy girl’s night out

When Carlsberg launched its new drinks brand Eve for women, our challenge was to make it instantly fashionable. Which we did, with an exclusive fashion swap campaign.

Carlsberg key challenge was to break into women's existing large and entrenched alcoholic drinks repertoire and use brand trial as the key to success. Their secondary challenge was to create buzz around the brand launch in order to drive consumer intrigue and awareness.

Using aspirational fashion celebrity Louise Redknapp as the face of the campaign, we hosted free ticketed Fashion Swap nights in A-list venues in Manchester and Liverpool. 
large, sell-out events
opportunities to see
Eve’s Fashion Swap events had all the ingredients of a buzzing girl’s night out – fashion, fun, glamour and refreshment – making Eve the talk and toast of the town amongst fashion-conscious women, bloggers and journalists. Find out why influencer events are a great way to build buzz around your brand.