Burger King x Pepsi
X Marks the Drop
An AR-powered virtual hunt that had South African fans searching for ‘whopping’ big prizes.
South Africa is the largest foodservice market in sub-Saharan Africa. But Burger King was late to the table, and has far fewer restaurants than its competitors. So, despite it being fast and delicious, it’s not always convenient. Our challenge? Get people on a fast-food mission to go out of their way to a Burger King, by tempting them with the ultimate combo: Burger King x Pepsi. To celebrate the exclusive partnership, we created a hot collab with experimental artist, African Ginger, and together brought ‘X Marks the Drop’ to life – a nationwide, AR-powered virtual hunt.
Burger King x Pepsi
X Marks the Drop
An AR-powered virtual hunt that had South African fans searching for ‘whopping’ big prizes.
South Africa is the largest foodservice market in sub-Saharan Africa. But Burger King was late to the table, and has far fewer restaurants than its competitors. So, despite it being fast and delicious, it’s not always convenient. Our challenge? Get people on a fast-food mission to go out of their way to a Burger King, by tempting them with the ultimate combo: Burger King x Pepsi. To celebrate the exclusive partnership, we created a hot collab with experimental artist, African Ginger, and together brought ‘X Marks the Drop’ to life – a nationwide, AR-powered virtual hunt.