Learning about energy doesn’t have to be dull. You just need to find the right language to bring it to life. In this case, we’re talking the magic of dance.
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As ever, the commitment and support from the team at BEcause throughout the events was fantastic.
Abi Robins, Director of Corporate Responsibility Programmes, British Gas
British Gas tasked BEcause with engaging and inspiring young people, their families and British Gas stakeholders to transform the energy conversation and demonstrate dynamic ways to reduce energy use within communities.
What we did
Over four days in Westfield Stratford, we hosted national dance performances by schoolkids and community groups. The twist? We used a state-of-the-art kinetic dancefloor to measure the most energetic performances.
How we did it
Alongside the energy-generating dancefloor, we designed floor-based energy timelines, colouring pods and energy pledge trees. And with appearances by stars from Diversity, this was energy education no one wanted to miss.
increase in brand trust
increase in brand consideration
A novel and award-winning experiential campaign which engaged kids and families with British Gas and its energy education programme. Find out how to use the power of experiential to engage your target audience.