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BRITISH GAS


ENERGY PERFORMANCE

THE CHALLENGE

British Gas tasked Because with engaging and inspiring young people, their families and British Gas stakeholders to transform the energy conversation and demonstrate dynamic ways to reduce energy use within communities.

WHAT WE DID

Over four days in Westfield Stratford, we hosted national dance performances by schoolkids and community groups. The twist? We used a state-of-the-art kinetic dancefloor to measure the most energetic performances.

12PP

increase in brand trust

19PP

NPS uplift

25%

increase in brand consideration
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BRITISH GAS


ENERGY PERFORMANCE