The challenge: British Gas tasked Because with engaging and inspiring young people, their families and British Gas stakeholders to transform the energy conversation and demonstrate dynamic ways to reduce energy use within communities.

Results:
12PP increase in brand trust
19PP NPS uplift
25% increase in brand consideration

What we did: Over four days in Westfield Stratford, we hosted national dance performances by schoolkids and community groups. The twist? We used a state-of-the-art kinetic dancefloor to measure the most energetic performances.

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