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British Gas Energy Performance

Create energy through dance

Learning about energy doesn’t have to be dull. You just need to find the right language to bring it to life. In this case, we’re talking the magic of dance.

British Gas tasked Because with engaging and inspiring young people, their families and British Gas stakeholders to transform the energy conversation and demonstrate dynamic ways to reduce energy use within communities.

Over four days in Westfield Stratford, we hosted national dance performances by schoolkids and community groups. The twist? We used a state-of-the-art kinetic dancefloor to measure the most energetic performances.
increase in brand trust
NPS uplift
increase in brand consideration

A novel and award-winning experiential campaign which engaged kids and families with British Gas and its energy education programme. Find out how to use the power of experiential to engage your target audience.