British Gas Business


edm campaign

THE CHALLENGE

Our challenge was to ensure that delegates who attended the highly successful trade conference remained actively engaged with BGB thereafter. To do this, we created a regular flow of captivating, thought-provoking content helped keep high value customer leads warm for for sales follow up. 

WHAT WE DID

Over a two month after the event, period delegates received personalised emails bursting at the seams with valuable content. The emails inclued including event highlight video reels, surveys, webinars, blogs, videos, presentation decks and thought leadership from Gab Barbaro, Managing Director of British Gas Business, providing the perfect overview of the latest trends in energy efficiency and energy investment.

30%

average open rate

10%

average click through rate

850

emails sent
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BRITISH GAS BUSINESS


EDM CAMPAIGN