British Gas
Business eDM campaign
The challenge: Our challenge was to ensure that delegates who attended the highly successful trade conference remained actively engaged with BGB thereafter. To do this, we created a regular flow of captivating, thought-provoking content helped keep high value customer leads warm for for sales follow up.
Results:
30% average open rate
10% average click through rate
850 emails sent
British Gas
Business eDM campaign
The challenge: Our challenge was to ensure that delegates who attended the highly successful trade conference remained actively engaged with BGB thereafter. To do this, we created a regular flow of captivating, thought-provoking content helped keep high value customer leads warm for for sales follow up.
Results:
30% average open rate
10% average click through rate
850 emails sent