The challenge: Our challenge was to ensure that delegates who attended the highly successful trade conference remained actively engaged with BGB thereafter. To do this, we created a regular flow of captivating, thought-provoking content helped keep high value customer leads warm for for sales follow up. 

Results:
30% average open rate
10% average click through rate
850 emails sent

What we did: Over a two month period after the event, delegates received personalised emails bursting at the seams with valuable content. The emails included event highlight video reels, surveys, webinars, blogs, videos, presentation decks and thought leadership from Gab Barbaro, Managing Director of British Gas Business, providing the perfect overview of the latest trends in energy efficiency and energy investment.

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