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BP Green Lights All The Way

Savour some unexpected treats

BP forecourts are more than a place to fill up with petrol – they’re food and drink refuelling stations too. Our challenge was to show drivers how BP keeps you going. 

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Our success in bringing tens of thousands of new high value customers to the brand is rooted in the perfect alignment with the ATL creative, and delivering a rich experience completely relevant to the environments and the audience.
Katie Penfold, Managing Partner, BEcause
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BP needed to bring in valuable new customers who believe in the brand and will stay for the long term. BEcause needed to prove the value of the BP price premium by reminding customers that convenience and quality are available 24/7, compared to lesser service levels offered by competitors. 

Our success in bringing tens of thousands of new high value customers to the brand is rooted in the perfect alignment with the ATL creative, and delivering a rich experience completely relevant to the environments and the audience.

We toured county shows, town centres, local parks, commuter stations and regional events with a two-tier roadshow. A green laser game challenge, giant green totems plus free hot drinks, snacks and seating added up to welcome refreshment.

150K
interactions
7K
laser maze competitors
100K
leaflets

And thousands of refuelled bodies, ready to enjoy the rest of their day. Find out how to use travelling roadshows to maximise the impact of your next campaign.

BP Green Lights All The Way
BP Green Lights All The Way
BP Green Lights All The Way
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Get in-depth results from our PHE campaign

Dig deeper into the detail of our PHE work by requesting access to our results-focused evidence case study. Due to the confidential nature of this report, access is restricted. 

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