Boursin

The Boursin sensorium

The award-winning Boursin Sensorium combined innovative technology with traditional product tasting.

The challenge: Boursin needed a campaign that would take their traditional image and modernise it to appeal to a new audience.

Results:
5M social reach
80K video views
4.8K VR experiences

The solution: The award-winning Boursin Sensorium combined innovative technology with traditional product tasting. Armed with 360 VR degree headsets, our travelling taste pods toured the country at targeted food events and immersed customers in a delicious sensory experience. C’est magnifique!

Events – Live, Virtual, and Hybrid
Experiential marketing

Boursin

The Boursin sensorium

The award-winning Boursin Sensorium combined innovative technology with traditional product tasting.

The challenge: Boursin needed a campaign that would take their traditional image and modernise it to appeal to a new audience.

Results:
5M social reach
80K video views
4.8K VR experiences

The solution: The award-winning Boursin Sensorium combined innovative technology with traditional product tasting. Armed with 360 VR degree headsets, our travelling taste pods toured the country at targeted food events and immersed customers in a delicious sensory experience. C’est magnifique!

Events – Live, Virtual, and Hybrid
Experiential marketing