For French cheese brand Boursin, indulgence is everything. So we came up with a rather more sophisticated approach to flavour sampling, which has now won a Masters of Marketing Award, UK Drum Award and Event Technology Award.
The Boursin Sensorium toured key food events, combining a virtual reality (VR) experience with live sensory engagement to immerse consumers in different flavours.
By embracing an emerging technology in an amazing and amusing way, we helped Boursin win the hearts (and pockets) of thousands of new customers. Discover how to use immersive technologies to connect people to your brand.
