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The Body Shop Dreams Unlimited

Discover your natural self

The Body Shop makes its products with love and care, using natural, organic and fair trade ingredients. Our brief was to help customers fall in love with its new Dreams Unlimited range.

Brand challenges

The Body Shop wanted to drive awareness of the benefits of each of their new product as well as embody the wider Body Shop brand values, specifically their use of organic and Fair Trade ingredients.

What we did

We created an integrated below-the-line campaign, featuring a pop-up roadshow, free skin and hair diagnoses, and sponsorship of Michael Buble’s music tour. To drive retail footfall, we gave roadshow visitors personalised skin and hair ‘prescriptions’ to be collected in-store. Extensive point of sale materials kept brand visibility high throughout the shopper journey.

Results

230K

conversations

58K

makeovers

305%

sales uplift

Our below the line campaign helped launch each product in The Body Shop Dreams Unlimited range including hair, perfume, skincare and deodorant ranges.

Services

Experiential marketing, Sampling, Roadshows

Get in touch: 1-646-652-8572

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