The Body Shop makes its products with love and care, using natural, organic and fair trade ingredients. Our brief was to help customers fall in love with its new Dreams Unlimited range.
The Body Shop wanted to drive awareness of the benefits of each of their new product as well as embody the wider Body Shop brand values, specifically their use of organic and Fair Trade ingredients.
What we did
We created an integrated below-the-line campaign, featuring a pop-up roadshow, free skin and hair diagnoses, and sponsorship of Michael Buble’s music tour. To drive retail footfall, we gave roadshow visitors personalised skin and hair ‘prescriptions’ to be collected in-store. Extensive point of sale materials kept brand visibility high throughout the shopper journey.
Our below the line campaign helped launch each product in The Body Shop Dreams Unlimited range including hair, perfume, skincare and deodorant ranges.