Birch & Waite

Sauce sampling

We took the range to them with teams of roving in-store samplers. 

The challenge: Birch & Waite needed to find an innovative way to introduce shoppers to their range of fresh sauces to drive trial and purchase. They also needed to educate them on why fresh is best, as shoppers aren’t traditionally used to buying chilled sauces. 

Results:
40K samples
5.3 product sales
50% uplift in sales

What we did: To promote Birch & Waite’s versatile fresh chilled sauces in-store, we didn’t wait for shoppers to come to the right aisle. We took the range to them with teams of roving in-store samplers. 

Digital marketing
Experiential marketing
Social media marketing

Birch & Waite

Sauce sampling

We took the range to them with teams of roving in-store samplers. 

The challenge: Birch & Waite needed to find an innovative way to introduce shoppers to their range of fresh sauces to drive trial and purchase. They also needed to educate them on why fresh is best, as shoppers aren’t traditionally used to buying chilled sauces. 

Results:
40K samples
5.3 product sales
50% uplift in sales

What we did: To promote Birch & Waite’s versatile fresh chilled sauces in-store, we didn’t wait for shoppers to come to the right aisle. We took the range to them with teams of roving in-store samplers. 

Digital marketing
Experiential marketing
Social media marketing