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Birch & Waite Sauce Sampling

Add something fresh to your cooking

Great sauces can transform everyday meals. But finding and choosing the right sauce for the right meal isn’t always easy.

Our Birch & Waite Brand Ambassadors tailored the conversation to the shopper and recommended a product and serving suggestion based on what they were planning to cook.
Gareth Brock, Client Development Director, BEcause

Birch & Waite needed to find an innovative way to introduce shoppers to their range of fresh sauces to drive trial and purchase. They also needed to educate them on why fresh is best, as shoppers aren't traditionally used to buying chilled sauces. 

To promote Birch & Waite’s versatile fresh chilled sauces in-store, we didn’t wait for shoppers to come to the right aisle. We took the range to them with teams of roving in-store samplers. 

Most in-store sampling focuses on a single product. We turned that idea on its head, talking to shoppers about products in their baskets, and recommending suitable Birch & Waite sauces to match.

people sampled
product sales
uplift in sales

Multi-product sampling is a brilliant way to make every sample relevant to people’s personal tastes, and draw them in to whole new categories. Find out how sampling can help boost awareness for your brand.

Birch and Waite Sauce Sampling
Birch and Waite Sauce Sampling
Birch and Waite Sauce Sampling

Get in-depth results from our Boursin Sensorium campaign

Dig deeper into the detail of our Boursin Sensorium work by requesting access to our results-focused evidence case study. Due to the confidential nature of this report, access is restricted. 

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