Great sauces can transform everyday meals. But finding and choosing the right sauce for the right meal isn’t always easy.
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Our Birch & Waite Brand Ambassadors tailored the conversation to the shopper and recommended a product and serving suggestion based on what they were planning to cook.
Gareth Brock, Client Development Director, BEcause
Birch & Waite needed to find an innovative way to introduce shoppers to their range of fresh sauces to drive trial and purchase. They also needed to educate them on why fresh is best, as shoppers aren't traditionally used to buying chilled sauces.
What we did
To promote Birch & Waite’s versatile fresh chilled sauces in-store, we didn’t wait for shoppers to come to the right aisle. We took the range to them with teams of roving in-store samplers.
How we did it
Most in-store sampling focuses on a single product. We turned that idea on its head, talking to shoppers about products in their baskets, and recommending suitable Birch & Waite sauces to match.