Trade Commission of Peru
Turning Peruvian Pisco into the toast of the country
We created the ‘Aussie Chilcano’ Cocktail Competition.
The challenge: Peruvian Pisco is a much-loved spirit in South America and favoured by elite mixologists around the world. However, it’s relatively unknown in Australian bars and is therefore rarely a drink of choice around the country. Mix in the fact that more Aussies are drinking at home than ever before due to the pandemic, and you’ve got an environment that doesn’t really allow for the ‘spirit of Peru’ to thrive. Our challenge from the Trade Commission of Peru was to share the greatness of Peruvian Pisco throughout the country.
Trade Commission of Peru
Turning Peruvian Pisco into the toast of the country
We created the ‘Aussie Chilcano’ Cocktail Competition.
The challenge: Peruvian Pisco is a much-loved spirit in South America and favoured by elite mixologists around the world. However, it’s relatively unknown in Australian bars and is therefore rarely a drink of choice around the country. Mix in the fact that more Aussies are drinking at home than ever before due to the pandemic, and you’ve got an environment that doesn’t really allow for the ‘spirit of Peru’ to thrive. Our challenge from the Trade Commission of Peru was to share the greatness of Peruvian Pisco throughout the country.