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Après Dublin: The Complete Christmas Party Experience

Giant Après-ski themed event transforms the heart of Dublin

Christmas comes but once a year and with hundreds (well, thousands really but who's counting?) of unforgettable brand experiences under our belt, we felt it was high-time we delivered a special campaign of our own. Enter Ireland’s first-of-its-kind Christmas party venue: bringing all the fun and excitement of the lively Après scene direct to the heart of the bustling city centre, and offering families, friends and colleagues alike the chance to unwind and party in style through full festive immersion.   


The ambitious transformation of the entire George’s Dock into a giant custom-built ski lodge and festive village required great creativity and energy from the Because team to deliver in a tight timeframe and ensure its success: creating and building a brand from scratch, raising awareness via digital and social channels, and generating significant buzz via pre-event PR to drive ticket sales. We pulled out all the stops to make sure there was something on offer for everybody to enjoy, and that the live experience lived up to the hype.

Après Dublin, alongside brand partner Coors Light, offered festive excitement for three weeks in the run up to Christmas. The vast 900sqm space housed a rich variety of seasonal delights, including an interactive Virtual Reality ski experience, a snow globe photo opportunity and a ski-lift photo booth, delicious food and drink options, a Santa’s Grotto and carousel rides. With a full Après band and in-house DJ providing the perfect soundtrack each and every night, visitors on opening night also had the very rare chance to meet and pose for photos in a bathtub with two of the stars of the classic ‘90s Disney movie Cool Runnings.

Because’s Après experience truly delivered on its promise to be a Christmas party like no other. In fact, it proved such a success that plans are already in place to roll it out next year to London, New York City, Sydney and Dubai. As they say, watch this space.

Après Dublin runs until 23rd December 2017. Check back shortly for results from the campaign.

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