THE COMPLETE CHRISTMAS PARTY EXPERIENCE
The ambitious transformation of the entire George’s Dock into a giant ski lodge and festive village required creativity and energy to deliver in a tight time-frame and ensure its success. We had to create and build a brand from scratch, raise awareness via digital and social channels, and generate significant buzz via pre-event PR to drive ticket sales.
WHAT WE DID
Après Dublin, alongside brand partner Coors Light, offered festive excitement for three weeks in the run up to Christmas. The vast 900sqm space housed a rich variety of seasonal delights, including an interactive VR ski experience, a ski-lift photo booth, delicious food and drink options, a Santa’s Grotto and carousel rides. With a full band and in-house DJ providing the perfect soundtrack every night, visitors also had the chance to meet and pose for photos in a bathtub with two of the stars of the classic ‘90s hit film Cool Runnings.