Amazon
Voice technology turns up brand volume
Amazon asked the Because team to produce a locally-focused version of their successful ‘Give your brand a voice’ video series.
The challenge: Amazon Alexa is arguably the most famous personal assistant in the world. The virtual helper has already revolutionised customers’ lifestyles and daily routines in more than 100 million homes around the world, and that’s beyond being just a DJ, traffic advisor, or weather reporter. She can integrate with other brands and technology to upgrade your life, and she can turn your home or office into a smarter work and play partner. However, outside of the home environment, corporate brands haven’t realised the commercial possibilities of using voice technology, and specifically, Alexa’s versatile talents. The challenge that was set for the Because team: show corporates clearly how Alexa can upgrade the way your business works and how your brand is marketed within the Australian and New Zealand markets (ANZ).
Amazon
Voice technology turns up brand volume
Amazon asked the Because team to produce a locally-focused version of their successful ‘Give your brand a voice’ video series.
The challenge: Amazon Alexa is arguably the most famous personal assistant in the world. The virtual helper has already revolutionised customers’ lifestyles and daily routines in more than 100 million homes around the world, and that’s beyond being just a DJ, traffic advisor, or weather reporter. She can integrate with other brands and technology to upgrade your life, and she can turn your home or office into a smarter work and play partner. However, outside of the home environment, corporate brands haven’t realised the commercial possibilities of using voice technology, and specifically, Alexa’s versatile talents. The challenge that was set for the Because team: show corporates clearly how Alexa can upgrade the way your business works and how your brand is marketed within the Australian and New Zealand markets (ANZ).