Amazon

Home of Imagination

A pop-up, modern family home to reimagine daily living with Alexa.

Amazon asked us to showcase its voice-activated home assistant, Alexa. We wanted to give people a glimpse of just how powerful Alexa can be when put at the heart of the home, and a chance to imagine the significant role she could play in their day-to-day lives. The solution: Amazon Alexa’s Home of Imagination – a pop-up, modern family home with a touch of imagination showcasing Alexa’s seamless integration into everyday living through an immersive walk-through experience.

Results:
325% of target visitors
58% of engaged visitors made repeat visits
3mins+ ave. dwell time per room

Our solution: Amazon asked us to showcase its voice-activated home assistant, Alexa – putting into play her core benefits and capabilities. While many are familiar with the idea of having a smart speaker like Alexa, what they often don’t realise, is that her capabilities go far beyond finding your favourite song. We wanted to show just how powerful Alexa can be when put at the heart of the home, especially when paired with partner brands. All the while giving people a chance to imagine the significant role Alexa could play in their daily lives.

We partnered with Fitbit, Mercedes-Benz, Philips Hue, OMRON, Osmo, Drayton and Kutchenhaus to create the Amazon Alexa’s Home of Imagination – a pop-up, modern family home with a touch of imagination. A striking suspended centerpiece brought to life how Alexa can be the beating heart of the connected home, piquing curiosity and drawing passers-by into the imaginative world. The ‘home’ consisted of a series of carefully crafted and immersive walk-through rooms. Each vivid space was hosted by a different partner brand to showcase their products’ innovative integration with Alexa.

Creating the connection: Using key partner collaborations and imaginative design, we were able to turn a practical demonstration into a memorable immersive and interactive experience.

Amazon

Home of Imagination

A pop-up, modern family home to reimagine daily living with Alexa.

Amazon asked us to showcase its voice-activated home assistant, Alexa. We wanted to give people a glimpse of just how powerful Alexa can be when put at the heart of the home, and a chance to imagine the significant role she could play in their day-to-day lives. The solution: Amazon Alexa’s Home of Imagination – a pop-up, modern family home with a touch of imagination showcasing Alexa’s seamless integration into everyday living through an immersive walk-through experience.

Results:
325% of target visitors
58% of engaged visitors made repeat visits
3mins+ ave. dwell time per room

Our solution: Amazon asked us to showcase its voice-activated home assistant, Alexa – putting into play her core benefits and capabilities. While many are familiar with the idea of having a smart speaker like Alexa, what they often don’t realise, is that her capabilities go far beyond finding your favourite song. We wanted to show just how powerful Alexa can be when put at the heart of the home, especially when paired with partner brands. All the while giving people a chance to imagine the significant role Alexa could play in their daily lives.

We partnered with Fitbit, Mercedes-Benz, Philips Hue, OMRON, Osmo, Drayton and Kutchenhaus to create the Amazon Alexa’s Home of Imagination – a pop-up, modern family home with a touch of imagination. A striking suspended centerpiece brought to life how Alexa can be the beating heart of the connected home, piquing curiosity and drawing passers-by into the imaginative world. The ‘home’ consisted of a series of carefully crafted and immersive walk-through rooms. Each vivid space was hosted by a different partner brand to showcase their products’ innovative integration with Alexa.

Creating the connection: Using key partner collaborations and imaginative design, we were able to turn a practical demonstration into a memorable immersive and interactive experience.

Creative tech
Experiential marketing
Strategy & planning