Love In Action
AGL needed to make its brand proposition stand out firmly in the minds of Midsumma attendees both during and after the popular event. They wanted to increase awareness of their commitment to supporting the LGBTQIA+ community and demonstrate that it's a fun, vibrant and inclusive brand.
WHAT WE DID
With AGL proudly powering love, we created a dancefloor that used Pavegen technology to harness energy directly from festival-goers and create a giant heart lit up on a big screen, showing a renewable form of energy in action. Top DJs encouraged consumers to dance into the night, with the dancefloor having strong visual stand-out and providing a bold brand presence for AGL. A creative photobooth equipped with animated gif technology allowed participants to share their experience with friends or take a memorable branded print out home with them.