AGL ENERGY


Love In Action
at Midsumma

THE CHALLENGE

AGL needed to make its brand proposition stand out firmly in the minds of Midsumma attendees both during and after the popular event. They wanted to increase awareness of their commitment to supporting the LGBTQIA+ community and demonstrate that it's a fun, vibrant and inclusive brand.

WHAT WE DID

With AGL proudly powering love, we created a dancefloor that used Pavegen technology to harness energy directly from festival-goers and create a giant heart lit up on a big screen, showing a renewable form of energy in action. Top DJs encouraged consumers to dance into the night, with the dancefloor having strong visual stand-out and providing a bold brand presence for AGL. A creative photobooth equipped with animated gif technology allowed participants to share their experience with friends or take a memorable branded print out home with them.

514K

steps on the dancefloor

720K

watts of energy produced

600

photos taken
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AGL ENERGY


LOVE IN ACTION 
AT MIDSUMMA