The challenge: 53 Degrees North wanted to find a creative way to share its key message – that adventure lies on each and every one of our doorsteps -and win over fans.

What we did: We delivered a truly unique experience for the brand: an early morning dance event upon a mountaintop. We carefully recruited a diverse group of people – representative of 53 Degrees North’s audience – to climb to the top of Sugarloaf Mountain in east County Wicklow in the very early hours for one incredible dance, filmed on the summit at sunrise. These stunning scenes were used to generate social media discussion and extend the experience’s reach online, while inviting fans on Facebook to apply for the next adventure: white water rafting on the River Liffey. 

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