53 Degrees North
Adventure festival
The 53 Degrees North Adventure Festival with Columbia leveraged Ireland’s love of festival culture and the great outdoors.
The challenge: 53 Degrees North needed to establish itself as the clothing and equipment retailer of choice for Ireland’s outdoor adventurers. It also wanted to foster a sense of community by bringing like-minded individuals together to share common interests and experiences.
53 Degrees North
Adventure festival
The 53 Degrees North Adventure Festival with Columbia leveraged Ireland’s love of festival culture and the great outdoors.
The challenge: 53 Degrees North needed to establish itself as the clothing and equipment retailer of choice for Ireland’s outdoor adventurers. It also wanted to foster a sense of community by bringing like-minded individuals together to share common interests and experiences.