Challenge: 1800 is the world’s most awarded tequila, fastest growing spirit brand globally, and the No1 Super Premium spirit in the US. Yet it’s full potential for awareness and ROS required unlocking across European markets.​

We needed to establish 1800 as an elevated evening drink, challenge preconceptions of tequila, and reward consumer curiosity.​

Because devised a multi level ‘Liquid 2 Lips’ brand activation strategy to bring our brand platform “Discover the Unexpected” to life across European urban centres. Targeting ‘Cultural Connectors’, an affluent cohort of urban explorers and free thinkers.

Solution: Discover the Unexpected from 1800 Onwards.​

We positioned 1800 as the catalyst for discovering new places people and experiences. A perfect partner from sundowners to last orders, post work to the after party. ​

The platform rewarded our target audience’s curiosity with serves, exclusive offers, and experiences. All from 18:00 onwards, across their city.​

By bringing the brand into the early evening need state, we opened up consumption occasions, challenging preconceptions of tequila as a late night shot.

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