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Timberland Trail of Heroes

Hunt for hidden geocaches

Timberland is synonymous with outdoor adventure. So to launch Timberland’s new Earthkeepers™ range and ‘Nature Needs Heroes’ app, we came up with a suitably adventurous idea.

Timberland wanted to promote its new Earthkeepers range of footwear across Europe in a new and exciting way and find an innovative way to get consumers outdoors and having fun.

We devised the first ever branded pan-European geocaching treasure hunt. We took three ideas – exploration, geocaching and digital media – and mashed them up into the ultimate outdoor adventure for the target market.



direct engagement
Adding a novel digital dimension to a real-world treasure hunt captured the imagination of consumers and bloggers alike and unearthed thousands of new outdoor heroes in the process. Download our cheat sheet and learn how to use the power of immersive technologies for your brand.