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Glenfiddich Virtual Reality and In-Bar Sampling

A truly unique whisky experience

Glenfiddich is the world’s most awarded single malt scotch whisky. When the brand wanted to generate a buzz around its maverick positioning, we stepped in to deliver an immersive and memorable VR experience that got the drinks brand on everybody’s lips.

While whisky drinkers love Glenfiddich, some people have either never tasted it or become unfamiliar with the brand. We wanted to change this, building an emotional attachment between the taster and the product to build strong brand advocacy going forward.

We added a dramatic twist to the traditional sampling experience by immersing consumers ‘in the whisky’ itself. Layering creative elements on top of the core tasting mechanism, our approach stood out from the crowd through the use of virtual reality technology that brought its proposition to life in an unforgettable way.

consumer engagements
drams of Glenfiddich sampled
VR experiences

Taking a creative and unexpected approach to sampling allowed consumers to fully immerse themselves in Glenfiddich’s distinctive taste and production, building brand love for the whisky brand.