Get a grip. That’s what we allowed passionate cycling fans to do when we delivered a memorable series of live brand experiences during the Prudential RideLondon festival.
Grip is a hugely important part of Continental Tyres’ offering. But it’s not the easiest message to get across. Our task was to engage with users on an emotional level, showcasing the ultimate grip functionality of Continental’s tyres in memorable, fun and relevant fashion.
What we did
Making the most of Continental’s official partnership of the 2016 Prudential RideLondon-Surrey Classic race, we delivered a series of live activations in Green Park, St Paul’s and Kingston. These combined immersive technologies with engaging interactive experiences to add a whole extra dimension to the popular race.
participant photos taken
race fans reached
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