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The Boursin Sensorium

Experience the virtual reality of flavour

For French cheese brand Boursin, indulgence is everything. So we came up with a rather more sophisticated approach to flavour sampling, which has now won a Masters of Marketing AwardUK Drum Award and Event Technology Award.  

Beloved by a generation, Boursin’s desire was to extend its reach to a wider, younger audience, and to do something unexpected for a brand in a category filled with 'me-too' sales promotions.

The Boursin Sensorium toured key food events, combining a virtual reality (VR) experience with live sensory engagement to immerse consumers in different flavours.

social reach
video views
VR experiences

By embracing an emerging technology in an amazing and amusing way, we helped Boursin win the hearts (and pockets) of thousands of new customers. Discover how to use immersive technologies to connect people to your brand.