Using proven strategies, techniques and case studies from top brands across the globe, we'll demonstrate how to use the immersive power of experiential marketing,digital amplification, influencer engagement, virtual/augmented reality to deliver truly disruptive experiential campaigns.
We'll cover the following topics over the course of our session:
- Examples of global best practice
- Immersive technology examples
- The rave to revenue continuum
- Using digital to amplify your campaign
- The role of influencer marketing
- Incorporating VR, AR and mixed reality
- Measuring performance to drive ROI
The session starts at 9:30am but doors open at 9:00am for refreshments and networking. Please feel free to stay around after for immersive demos and to discuss any specific questions or challenges.