Our award-winning masterclass offers client-side marketers proven strategies for creating disruptive brand experiences.
Using insights, techniques and case studies from top brands across the globe, we'll demonstrate how to use the immersive power of experiential marketing, digital amplification, influencer engagement, virtual/augmented reality and blockchain technology to deliver truly extraordinary experiential campaigns.
We'll cover the following topics:
- New media vs experiential
- Rave-to-revenue campaign continuum
- The truth about influencer marketing
- Blockchain brand experience examples
- Making content reach & resonate
- Live creative tech (VR, AR & more) and how to use it on a budget
The session starts at 9:15am but doors open at 9am for refreshments and networking. Please feel free to stay around after for immersive demos and to discuss any specific questions or challenges.