Our award-winning masterclass offers client-side marketers proven strategies for creating disruptive brand experiences.
Using insights, techniques and case studies from top brands across the globe, we'll demonstrate how to use the immersive power of experiential marketing, digital amplification, influencer engagement, virtual/augmented reality to deliver truly extraordinary experiential campaigns.
We'll cover the following topics over the course of our session:
- Examples of global best practice
- Immersive technology examples
- The rave to revenue continuum
- Using digital to amplify your campaign
- The role of influencer marketing
- Incorporating VR, AR and mixed reality
- Measuring performance to drive ROI
The session starts at 9:30am but doors open at 9am for refreshments and networking. Please feel free to stay around after for immersive demos and to discuss any specific questions or challenges.